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The Howdy Doody Show was one of the first and easily the most popular children's television show in the 1950s and a reflection of the wonder, technical fascination, and business realities associated with early television. While Howdy and his friends entertained American children, they also sold television sets to American parents and demonstrated the potential of the new medium to advertisers.
The idea for Howdy Doody began on the NBC New York radio affiliate WEAF in 1947 with a program called The Triple B Ranch. The three Bs stood for Big Brother Bob Smith, who developed the country bumpkin voice of a ranch hand and greeted the radio audience with, "Oh, ho, ho, howdy doody." Martin Stone, Smith's agent, suggested putting Howdy on television and presented the idea to NBC televi-sion programming head Warren Wade. With Stone and Roger Muir as producers, Smith launched Puppet Playhouse on 17 December 1947. Within a week the name of the program was changed to The Howdy Doody Show.
Children loved the Doodyville inhabitants, because they were a skillfully created, diverse collection of American icons. The original Howdy marionette was designed by Frank Paris and in keeping with Smith's voice was a country bumpkin; however, in a dispute over licensing rights Paris left the show with the puppet. The new Howdy, who premiered in March 1948 was an all-American boy with red hair, forty-eight freckles (one for each state in the Union), and a permanent smile. Howdy's face symbolized the youthful energy of the new medium and appeared on the NBC color test pattern beginning in 1954.
Smith treated the marionettes as if they were real, and as a result, so did the children of America. Among the many unusual marionettes on the show was Phineas T. Bluster, Doodyville's entrepreneurial mayor. Howdy's grumpy nemesis, Bluster had eyebrows that shot straight up when he was surprised. Bluster's naive, high-school-aged accomplice, was Dilly Dally, who wiggled his ears when he was frustrated. Flub-a-dub was a whimsical character who was a combination of eight animals. In Howdy and Me, Smith notes, "Howdy, Mr. Bluster, Dilly, and the Flub-a-Dub gave the impression that they could cut their strings, saunter off the stage, and do as they pleased."
Although the live characters, particularly the native Americans Chief Thunderthud and Princess Summerfall Winterspring, were by modern standards stereotypical and often clownish, each had a rich heritage interwoven into the stories. These were prepared by Eddie Kean, who wrote the scripts and the songs until 1954, and Willie Gilbert and Jack Weinstock, who wrote scripts and song lyrics thereafter. For example, Smith (born in Buffalo, New York) was transformed into Buffalo Bob when he took his place in the story as the great white leader of the Sigafoose tribe. Chief Thunderthud (played by Bill LeCornec) of the mythical Ooragnak tribe ("Kangaroo" spelled backward) introduced the word "Kawabonga," an expression of surprise and frustration, into the English language. One of the few female characters in the cast was the beloved Princess Summerfall Winterspring of the Tinka Tonka tribe, who was first introduced as a puppet, then transformed into a real, live princess, played by Judy Tyler.
The Howdy Doody Show also reflected America's fascination with technology. Part of the fun and fantasy of Doodyville were crazy machines such as the Electromindomizer that read minds and the Honkadoodle that translated Mother Goose's honks into English. Television's technical innovations were also incorporated into the show. On 23 June 1949 split-screen capabilities were used to join Howdy in Chicago with Buffalo Bob in New York, one of the first instances of a cross-country connection. Howdy also ushered in NBC's daily color programming in 1955.
The Howdy Doody Show was immediately successful and was NBC's first daily show to be extended to five days a week. In 1952 NBC launched a network radio program featuring Howdy, and in 1954 Howdy Doody became an international television hit with a Cuban and a Canadian show, using duplicate puppets and local talent, including Robert Goulet as Canadian host, Timber Tom.
The most famous moment in the history of The Howdy Doody Show came during the closing seconds of the final show when Clarabell, who did not speak but communicated through pantomime and honking his horns, surprised the audience by saying, "Good-bye, kids." The reality continues to be that the rich, live-action performances that filled early children's programming are too costly for modern, commercial television. The show was briefly brought back to television as The New Howdy Doody Show in August 1976, but was canceled in January 1977, after only 130 episodes.
Howdy Doody Christmas (1957)
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